Following pressure from scientists (including Ernest Rutherford) and the recommendations of a visiting British expert, the government established a Department of Scientific and Industrial Research (DSIR). Although it was based on the British DSIR, the New Zealand organisation focused on agriculture, rather than industrial manufacturing as in the UK. The DSIR coordinated the work of the newly established Dairy Research Institute (1927) and Wheat Research Institute (1928), which made important contributions to their industries. In 1928 it joined with the Department of Agriculture to establish a Plant Research Station which produced some important results, especially on pasture plants. Along with superphosphate fertiliser, this work provided the basis for New Zealand’s ‘grasslands revolution’.
Anna Pavlova defined the art of ballet in the first third of the 20th century. The famed Russian ballerina arrived in Auckland on 25 May 1926, during a five-month Australasian tour. Accompanied by a troupe of 50 dancers, a 22-member orchestra and conductor Lucien Wurmser, she thrilled audiences in Auckland, Whanganui, Hastings, Napier, Palmerston North, Wellington, Christchurch, Timaru and Dunedin, performing a stamina-sapping 38 shows in 39 days. Her troupe included a New Zealander, Thurza Rogers, who had travelled to London to study ballet in 1920 and joined Pavlova’s company two years later. Today Pavlova is perhaps best remembered in Australasia for the popular dessert that was named in her honour, apparently by a Wellington hotel chef.
New Zealand’s first national beauty contest, organised by leading daily newspapers, featured provincial heats, public voting and a lavish finale at Auckland’s His Majesty’s Theatre. The winner was Miss Otago, Thelma McMillan. The contest was hugely popular, but not everyone was enchanted: NZ Truth, perhaps jealous of its rivals’ success, accused the newspapers of manipulating the voting to boost their circulation. Truth slammed the contest as:
The most pernicious and audacious advertising stunt ever perpetrated in the Dominion because the youth, beauty, grace and intellect of New Zealand girls were brutally commercialized to provide trade and furnish profits for the soulless exploiters from whom the scheme originated.
Gordon Coates’ Reform government introduced the world’s first fully state-funded family benefit, partly in response to concerns over New Zealand’s falling birth rate. The Family Allowances Act 1926 provided a weekly allowance of 2s for the third and each subsequent child in a family. The means-tested benefit was restricted to families earning less than £4 a week, but covered the self-employed as well as wage-earners. Payment was made directly to the mother of the family, an important official recognition of women’s role in the household economy. Although the assistance provided was meagre, the 1926 benefit set a precedent for the more far-reaching social security system introduced by the Labour government in 1938.
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