A few months after the last steam locomotives had been withdrawn from this country's scheduled rail operations, New Zealand Railways launched a new tourist-oriented steam passenger venture in the South Island.
From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary New Zealand families. New Zealand Railways promoted rail holidays through bright, attractive posters and its own popular monthly magazine.
In 1920 New Zealand Railways established it own Railways Studios – the country’s first outdoor advertising studio. The studios produced posters, pamphlets, maps and pictorial postage stamps promoting the services of New Zealand Railways.