Pages tagged with: advertising

In 1920 New Zealand Railways established it own Railways Studios – the country’s first outdoor advertising studio. The studios produced posters, pamphlets, maps and pictorial postage stamps promoting the services of New Zealand Railways.

During the inter-war years no other monthly magazine matched New Zealand Railways for its commitment to promoting a popular literary culture in New Zealand.

Given the printing technology of the time, early election posters and hoardings were inevitably simple.

From 'puke' green to funnells sprouting ferns, the ferries' branding and appearance have had many changes.

Magazine advertisement for Amber Tips tea, 1959

By the time the second Rangatira entered service in 1972, overnight voyaging no longer appealed to many people.

Cartoon seagulls clinging to the deck of The Lynx are plucked off one by one as it gathers speed.

Much of the Railways Department’s advertising focussed on promoting family holidays.

In the late 1930s New Zealand Railways strongly promoted its own services in the pages of the New Zealand Railways Magazine.

By 1935 the New Zealand Railways Magazine had grown to 64 pages, promising more ‘travel, sport, humour, thrills’ for its expanding readership.

Newspaper advertisement for The Beatles' concerts in Auckland on 24 and 25 June 1964

The Daylight 'Limited' Express never achieved the iconic status of its overnight counterpart, the Night Limited, but it was a popular feature of the New Zealand Railway's summer timetable in the 1950s.

Johnny Devlin was New Zealand’s answer to Elvis Presley.

This newspaper advertisement from 1949 sought to cash in on the notoriety of the Holmes satchel-snatch case.

The logo for the French Maid Coffee House

Advertisement for French Maid coffee