Between 8 November 1939 and 4 May 1940 more than 2.6 million people visited the New Zealand Centennial Exhibition in Wellington; this represents an average daily attendance of about 17,000 people. The government spent £250,000 – more than $19 million in today's money – on the exhibition.
The centennial celebrations of 1940 marked a century of European effort and progress. Maori history and the centenary of the signing of the Treaty of Waitangi took a back seat.
The New Zealand Centennial Exhibition ran from 8 November 1939 to 4 May 1940. During this time 2,641,043 people went through the main gates with a daily average attendance of 17,149
Over the 1939/40 summer 2,870,995 people - 200,000 more than the total number who visited the centennial exhibition - spent their pounds and shillings in Playland
On 31 March 1889 Gustave Eiffel's famous 300-m tower was officially completed in Paris. Just 8½ months later a 40-m wooden structure modelled on the tower opened at the New Zealand and South Seas Exhibition in Dunedin
This exhibition was a milestone in the Maori cultural renaissance. After being hugely successful in New York, St Louis, San Francisco and Chicago, it returned to tour New Zealand to great acclaim.