In 1993 New Zealanders voted to replace their traditional first past the post (FPP) voting system with mixed member proportional representation (MMP). Eighteen years on, as Kiwis voted in a new electoral referendum, we explore how and why that dramatic reform came about.
Although only 55% of electors took part in a referendum, an overwhelming 85% voted to change their electoral system. In the second part of the poll, 70% favoured mixed member proportional representation (MMP). As Labour leader Mike Moore put it: 'The people didn't speak on Saturday. They screamed.'
It took a while for television to make its mark on New Zealand elections, but since the 1980s the small screen has become the decisive election battleground.
As 1996 and the first mixed member proportional representation (MMP) election approached, the recently established Electoral Commission and other electoral agencies co-ordinated an extensive campaign of public education.