From the late 19th century the expanding rail network opened up exciting leisure and tourism opportunities for ordinary New Zealand families. New Zealand Railways promoted rail holidays through bright, attractive posters and its own popular monthly magazine.
Even before systematic colonisation began in 1840, New Zealand had been promoted in British publications as a wild, scenic, romantic wonderland – and a place of extremes.
For most second-class travellers, travelling the main trunk meant a long, sleepless journey on hard-backed seats, struggling to find 'elusive comfort with the NZR pillow'.
As well as day excursions, from the mid-1890s New Zealand Railways offered special deals for travellers taking longer rail journeys over the Christmas and Easter holiday periods.
In 1920 New Zealand Railways established it own Railways Studios – the country’s first outdoor advertising studio. The studios produced posters, pamphlets, maps and pictorial postage stamps promoting the services of New Zealand Railways.
During the inter-war years no other monthly magazine matched New Zealand Railways for its commitment to promoting a popular literary culture in New Zealand.
In 1890 when the kauri timber industry threatened to wipe out Northland kauri forest, 3.34 hectares were set aside by the government, and James Trounson, an early settler, added 386 hectares.
The main trunk provided a boost to New Zealand's fledgling tourist industry, including the Chateau Tongariro, which opened in 1929. As this poster proclaims, the Chateau was 'Best reached by rail'.