Even before systematic colonisation began in 1840, New Zealand had been promoted in British publications as a wild, scenic, romantic wonderland – and a place of extremes. Guidebooks responded to the growing Victorian appetite for travel, and they marketed flora and fauna and the iconic 'old-time Maori'. These interests also reflected the European fashion for the picturesque and the perception of the 'wild and primitive' romantic landscape as the antidote to the increasingly artificial and corrupt urban life of industrialised society. According to this idea, wild places were not only beautiful but could serve as areas of physical recreation and mental and spiritual rejuvenation.
From the early days of rail, excursion and special trains gave people new opportunities to visit beaches, lakes, parks, racecourses and shows. Aside from the charms of their destination, these trips were an adventure in themselves, offering passengers the chance to experience the novelty and thrill of rail travel, often for the first time. Crucially, excursions were also much cheaper than everyday full-fare travel.