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Rail trips for families advertisement

Rail trips for families advertisement

Commercial advertising in the inter-war years was frequently aimed at families, especially those living in the burgeoning bungalow suburbs around the cities. The family holiday was widely promoted as a vital ingredient in a healthy lifestyle and as a symbol of social status. As this 1930s advertisement from the New Zealand Railways Magazine illustrates, the Railways Department targeted the family travel market with special fares and packages.

New Zealand Railways Magazine

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How to cite this page: 'Rail trips for families advertisement', URL: http://www.nzhistory.net.nz/media/photo/rail-trips-for-families-poster, (Ministry for Culture and Heritage), updated 6-Nov-2007

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